Certainty is the cage that keeps us safe from curiosity. I've been released from the cage. I am the songbird and I am flying for the window. I know it's closed but I plan on breaking through. – Charlie Coté, Jr. (1987-2005)

Wednesday, December 29, 2010

Why Facebook is Huge - Empathy

This is a terrific video about how humans are soft-wired for sociability and a need to belong. Indeed, Time Magazine chose Mark Zuckerman as its person of the year for 2010 and explains how Facebook's success is in large part due to our sociability. So empathy is the killer app, ironically speaking. By the way, I found the Time Magazine article much more sympathetic toward Zuckerman than a piece The New Yorker ran back in September.

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