Tuesday, December 28, 2010
The Paradox of Choice
Psychologist Barry Schwartz tells us why too much choice does not provide more freedom but actually leads to paralysis in decision-making and dissatisfaction, because if the choice is not perfect, then it's easy to imagine that we made the wrong one. He actually assigns 20% less homework to his students now, not because they're less intelligent than students he's had in the past, but because they're so consumed with all the choices they must make. This video is about 20 minutes long.